Timberlake Syncs World Up to His New Tequila

By Michael Musco 

Today, Justin Timberlake’s 901 silver tequila launches its first national multi-media campaign entitled “Tequila Is Liberty.” Along with The Martin Agency, this new effort marks JT’s directorial debut. With all his product promoting at this point, who needs a music career anyways?

The spots will run online and on video networks in the US beginning this week, followed by print ads in September and TV spots in the spring of 2011. Digital elements include Facebook and Twitter campaigns as well as Youtube.

The 901 Silver Tequila campaign is one of the first creative projects coming from Marc Kempter, Eric Tilford and Keith Tilford since the trio joined Martin in late June. One of three spots, “Let Them Eat Cake,” is above and you can check out a behind-the-scenes clip after the jump.

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