Deutsch LA Shares More ‘Old Wives Tales’ for Volkswagen

By Erik Oster 

Earlier this month, we shared Deutsch LA’s debut “Old Wives Tales” spot for Volkswagen, which aims to dispel diesel myths for the Passat TDI with a group of feisty old ladies (actually real-life siblings the Golden Sisters).

That campaign has now ballooned to four 30-second spots, each featuring the Golden Sisters and a different “Diesel Old Wives Tale.” And the most recent addition, “Stinky” (featured above) just may be the highlight. When one of the ladies blames the diesel engine for a foul odor, another points out that diesel no longer smells and they soon discover that the true source of the stench is a (rather ugly) dog named Tuna. Other spots see the ladies tackling misconceptions such as engine noise and the difficulty of finding diesel at gas stations.



Client: Volkswagen
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Executive Creative Director: Todd Riddle
Digital Executive Creative Director: Jerome Austria
Group Creative Directors: Heath Pochucha, Tom Pettus
Art Director: Alice Blastorah
Copywriters: Shiran Teitelbaum, William Sawyer
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Integrated Producer: Win Bates
Group Account Directors: Tom Else, Monica Jungbeck
Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategy Officer: Colin Drummond
Senior Digital Strategist: Brendon Volpe
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director of Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: LMNO Productions
Director: Eric Schotz
Executive Producer: Ed Horwitz
Editing: Union Editorial
Editor: Paul Plew
Assistant Editor: Otto Mertins
President: Michael Raimondi
Senior Producer: Rob McCool
Postproduction, Sound Studio: Resolution
Producer: Logan Aires
Mixer: Milos Zivkovic