No, they’re not the Golden Girls — but they might as well be, because their ball-busting shenanigans take center stage during a ride in a new Volkswagen clean diesel-fuel-absorbing Golf TDI.
Deutsch LA, production company LMNO, and Union Editorial spin an old wives’ tale in 30 seconds in this spot as the man behind the wheel tries to get his comeuppance by taking the ladies for a little detour and discouraging their backseat driving advice.
According to the parties involved, the Tumblr-promoted ad has already garnered over 1,000,000 views since launching in late February — which proves that Blanche, Rose, Sophia, and Dorothy (or their equivalents) are always good for a laugh.
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Executive Creative Director: Todd Riddle
Digital Executive Creative Director: Jerome Austria
Group Creative Director: Heath Pochucha
Group Creative Director: Tom Pettus
Art Director: Alice Blastorah
Copywriters: Shiran Teitelbaum, William Sawyer
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Integrated Producer: Win Bates
Group Account Director: Tom Else
Group Account Director: Monica Jungbeck
Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategy Officer: Colin Drummond
Senior Digital Strategist: Brendon Volpe
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: LMNO / Encino, CA
Director: Eric Schotz
Executive Producer: Eric Schotz
Head of Production: Ed Horwitz
Producer: Andrew Schotz
Editorial: Union Editorial / LA
President, Executive Producer: Michael Raimondi
Senior Producer: Joe Ross
Editor: Paul Plew
Post EFX: resolution LA
Producer: Logan Aries
VFX Supervisor Todd Iorio
Sound Engineer: Milos Zivkovic