Digital agency Renegade has decided that it doesn’t need no stinkin’ Dentsu. The holding company has sold its interest to CEO and founder, Drew Neisser.
From Mediapost: “We believe that being independent will elevate the entrepreneurial spirit that is especially important in this challenging economic environment,” Neisser said. “Without the support of Dentsu over the years, we would not have been able to build the type of organization that we have today.:
Well, now he can find out just what it’s like to be an independent rebel in the ad business. Come on… it’s kind of funny that Neisser’s shop, which launched in 1996 with a lot of help from Dentsu was named Renegade in the first place.