The New York Times magazine gathered some industry professionals together to talk a little digital advertising. Included were: Benjamin Palmer, C.E.O. of the Barbarian Group.
Lars Bastholm, chief creative officer at AKQA and Robert Rasmussen, executive creative director of the Nike account at R/GA… Oh wait. The venerable paper seems to have missed Rasmussen’s jump to BBH. Anyway, these three guys got together for a little bit of a digi-wank.
The web version is five pages comes with headings such as “Facebook Overalls” and “The Death Of The Massive Money Machine.” A tad much, but clearly this one if for the laymen. In all honesty, these guys have some salient points. They address the things we all know about the internet, emerging media, etc. They are selling that digi business like their lives depend on it. Well, someone has to do it.
What’s most interesting is that Bastholm mentions Nike a few times, a client of AKQA’s and Rasmussen doesn’t say a word despite having been the executive creative director on the Nike account at R/GA.
Bastholm also said: “Well, we do have a ton of different new media and new ways to use them. But before we get there, I would suggest that first, you take a step backward and ask yourself, How do I make my brand relevant?”
It’s the same old question. Somethings in advertising never change.