Death of Print: Google Ends Paper Advertising Program

By Matt Van Hoven 

Google Inc. announced today that it will end its print advertising program, effective February 28, though it will honor work through March 31, reports MarketWatch.

Though not at all a shock, this news signals yet another step in the slow descending stairway to the morgue that print advertising is currently on. Even worse, other forms of the business like digital and SEO are also suffering, begging the question &#151 why does advertising still exist?


Sure, we know why, but there’s a strong argument (known as the recession) that may be signaling the end of the old guard. Could we emerge from this thing revamped, evolved, less wasteful, more effective, better, faster, stronger? You tell us &#151 will shedding the skin be good for the biz, or bad?

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