DDB New York Expands Social Media, Content Leadership with Pair of New Hires

By Erik Oster 

DDB New York boosted its social media and content leadership teams with the arrivals of Hannah Meium (pictured, left) as director of content and Rocky Probst (pictured, right) as senior social media strategist. Meium and Probst will both report to group director, digital strategy Reema Mitra, who joined DDB New York from Brooklyn agency Huge this spring.

Probst also joins DDB from Huge, where she spent the past year and a half as social media marketing manager and then senior social media marketing manager. Before joining Huge she spent over a year as creative strategist/social media manager for GumboLive, where she worked with brands including Coca-Cola, Amazon, Samsung, Pandora, Rock the Vote and Hulu. Prior to that she spent nearly three years as an account executive and content planner for Edelman.


Meium arrives from Mashable, where she spent over two years as director of branded content. Prior to joining Mashable, she spent over five years as digital content manager for Madison Square Garden.

“These hires are further evidence of our ambition to have one of the strongest social and content offerings and proves we’re continuing to invest in this important part of the business,” DDB New York president and CEO Chris Brown said in a statement. “Both Hannah and Rocky are hugely talented and a great fit for our creatively-driven culture.”