It seems odd that there’s never been a Halloween ad for Skittles. While the brand may not have the same kind of association with the holiday as, say, Reese’s, it still commands a good deal of exchange value for kids swapping trick or treat hauls. And yet DDB Chicago’s new Halloween spot, extending the brand’s “Experience The Rainbow” campaign, is the brand’s first foray into Halloween advertising.
As you might expect, the ad contains the level of weirdness associated with that campaign, and the brand’s advertising in general. When a boy finds himself stuck in a giant spiderweb, attempting to reach a bag of Skittles, his friend wonders what to do. Then a giant spider shows up, promising to help if he gets stuck, and thus begins a lifelong friendship…or does it?
The spot is rolling out as a 15-second broadcast spot and an extended, 45-second online video (featured above), and will run until Halloween.
CCO: John Maxham
ECD: Mark Gross
CD, AD: Brian Boord
CD, CW: Chad Broude
VP, EP: Will St. Clair
Producer: Tara Wert
Global Business Director: Heather Stuckey
SVP, Group Account Director: Kate Christiansen
VP, Account Director: Gwen Hammes
Global Account Executive: Erin Leahy
Global Account Manager: Trace Schlenker
SVP, Group Strategy Director: David Chriswick
Strategy Director: Thomas Hehir
Production Manager: Scott Terry
Director: Wayne McClammy
Prod. Comp: Hungry Man
Editor: Beast Chicago
FX: The Mill/LA