David&Goliath Strengthens Creative and Strategy Departments with Promotions and New Hires

By Kyle O'Brien 

Los Angeles agency David&Goliath has made several promotions and new hires to bolster the agency’s creative and strategy departments, as well as bring more depth to its newly launched social responsibility and sustainability effort, Creative Impact Hub.

Lixaida Lorenzo and Frauke Tiemann have been promoted to executive creative directors, both rising from group creative director positions. Additionally, Michael Molinaro has been hired as group creative director and design director, and Bruno Cunha has been hired as group strategy director.

Lorenzo’s primary responsibilities include helping guide the creative work on Jack in the Box and the Ad Council while providing mentorship for the creative department. Lorenzo has been with D&G since March 2019, and was previously at JWT San Juan and Mistress (now The Many) in Los Angeles.

Tiemann will lead creative on the Kia account alongside ecd Mark Koelfgen. She has been with D&G since 2018 and was previously gcd at mcgarrybowen and gcd at Grey NY/LA.

Molinaro, who comes to D&G from MullenLowe, will be responsible for developing and growing the design team within the agency, as well as expanding D&G’s contractor and vendor network.

Cunha, who was formerly strategy vp at 360i, will oversee brand and comms strategy on Kia. Cunha, originally from Rio de Janeiro, Brazil, was previously head of strategy at Ogilvy Rio.

Innocean-backed David&Goliath launched its new Creative Impact Hub earlier this year to inspire more social responsibility and sustainability, hiring Blake Winfree, former group creative director at Havas Chicago, as chief of social impact. Ben Purcell, a 21-year veteran of D&G, was promoted to chief creative officer to help see the vision through. Tiffany Persons was brought on last year as the agency’s first director of empathy.

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