David&Goliath launched a series of six mini-documentaries for the California Lottery entitled “CA Believes.”
Each of the six videos celebrates a inspiring Californians who “Believe in Something Bigger.” In the case of Bruno (video above), who rose from dishwasher to restaurant owner, that means providing pasta meals to local Boys and Girls Clubs. For others it’s painting community murals, using music to reach children in the classroom, providing poems on demand, starting a youth equestrian club in Compton, or defying a disability to become a competitive track and field sprinter. All six stories are housed at http://cabelieves.com/, where visitors are also invited to submit their own inspiring stories using the hashtag #CADream.
As David Angelo, founder and chairman of David&Goliath explains, “‘Believe in Something Bigger’ started as a tagline for Powerball. But soon we realized it could mean something bigger. It became the start of a movement. And it inspired us to find six different people in different places doing some pretty special things.”
He explains that the line has evolved to represent not just the size of monetary prize, but the overall mission of the California Lottery. “What we love about the CA Lottery is that it is an organization that lives its mission from the inside out, 24/7,” he says. “This campaign is a fresh way to demonstrate to people that the Lottery stands for more than just monetary jackpots. CA Believes is a rallying cry to inspire Californians to believe in the power of possibilities and that true inspiration can ignite real change in our world.”