David&Goliath Among Those Facing Lawsuit for Kia Super Bowl Spot

By Kiran Aditham 

The Super Bowl might have been said and done well over a month ago, but that hasn’t stopped the Big Game from prompting a seemingly endless spate of lawsuits thanks to its commercials. This time, it’s the Drive-In Music Company, which The Hollywood Reporter says is on a legal tear, suing Kia, its agency David&Goliath, CBS, the NFL, Ninja Tune Records and others for using a song in their Super Bowl spot that’s very similar to Dyke and the Blazers’ “Let A Woman Be A Woman”–which Drive-In owns. The Kia SB spot, which features the song “How You Like Me Now” by The Heavy, is below and the “Let a Woman” clip is after the jump for you to compare/contrast.

By our count, this marks the fourth notable suit since the game aired on Feb 7, following the White Stripes/Air Force skirmish, Louis Vuitton taking Hyundai to task and of course LiLo’s contentious case against E*Trade.


According to THR, Drive-In, whose latest complaint can be read here, is especially peeved at CBS for continuing to air the spot and the NFL for featuring it on its website. We’ve reached out to D&G for comment but have yet to hear back.

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