David&Goliath, Adriana Lima Convert Fútbol Fans for Kia

By Erik Oster 

David&Goliath have a new World Cup campaign for Kia featuring Brazilian supermodel Adriana Lima.

Each spot features Adriana Lima slow-motion walking onto the scene to convert new fans to soccer. In “Man Cave” (featured above) for example, some guys are chilling and watching baseball in their garage man cave when Lima shows up, exits her Kia, changes the channel to soccer and replaces all football and baseball memorabilia with soccer stuff. Because this is Adriana Lima, the guys involved just sit wide-eyed instead of complaining about trespassing/stolen property or wondering how exactly she got her hands on their garage door opener, ending with the tagline, “For One Month, Let’s All Be Fútbol Fans.” You can expect similarly ridiculous scenarios on the gridiron (“Football Vs. Fútbol”) and at a sports bar (“Adriana Lima Brings Fútbol to a Sports Bar”). The three spots will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties for six weeks. In addition to the broadcast spots, the campaign also includes radio, print, digital banners, point-of-sale, a dedicated FIFA landing page and social media elements. Stick around for “Football Vs. Fútbol” and “Adriana Lima Brings Fútbol to a Sports Bar,” along with credits, after the jump.



Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

Creative Director/Art Director: John O’Hea

Associate Creative Director/Copywriter: Chip Waters

Art Director: Mike Cornell

Art Director: Rojelio Cabral

Copywriter: Andy Sciamanna

Head of Production, Managing Director: Carol Lombard

Executive Producer: Christopher Coleman

Managing Partner, Director of Client Services: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Mike O’Malley

Account Supervisor: Stacy Garibay

Account Coordinator: Lauren Kelley

Executive Director, Head of Planning: Seema Miller

Director Business Affairs: Rodney Pizarro

Business Affairs Manager: Tony Kim

Product Information Manager: Russ Wortman


Production Company: MJZ

Director: Craig Gillespie

President: David Zander

Executive Producer: Emma Wilcockson

Producer: Martha Davis


Editorial: Spinach

Editor: Art Castle

Producer: Jonathan Carpio


Visual Effects: MPC

VFX Supervisor/Lead Flame: Jake Montgomery

Executive Producer: Asher Edwards

Producer: Nicole Fina


Music, Sound Design & Mix: Massive Music

Creative Director: Tim Adams

Executive Producer: Jessica Entner