Newly renamed and repositioned Crispin, part of Stagwell, has welcomed back Liz Levy to the integrated creative agency as chief marketing officer. Levy, a three-time Crispin boomerang who got her start with the agency as a studio intern, will report to Maggie Malek, who was recently elevated to CEO.
Levy will focus on growth and storytelling for prospective partners and select clients, bolstering the agency’s go-to-market strategy and developing new ownable IP and revenue streams, according to the agency.
“As someone who molded her career with Crispin in the aughts, who better to have bringing us and our clients into the future than Liz,” said Malek in a statement. “Liz fiercely believes in Crispin and everything the brand is capable of, and we are harnessing that spirit back into the core of the business.”
Levy returns to Crispin after years on the entertainment side. Most recently, she served as vice president and head of branded entertainment at Hulu. Prior to Hulu, she was the head of branded content at Complex Media, working with brands including Adidas, Xbox, Nissan, Toyota, Netflix and Old Spice.
Levy was an art director at Crispin Miami and Boulder between 2005 and 2011. She is Emmy-nominated, with 20 years of experience in the media and advertising industry.
“I didn’t think I’d find myself back in ‘ad world,’ if we are being honest. However, there is something really special about what Maggie, Steve (Denekas, chief creative officer) and the team are building right now at Crispin, and I knew I had to come back,” said Levy. “This industry has evolved so much, but the raw—‘Good Enough Sucks’—Crispin attitude of the heydays is needed more than ever before. I’m excited to bring that same spirit to all our brand partners.”
Crispin has added six new client partners in 2024 including Fannie Mae, Samsung and Georgia Pacific, and since the new brand launch last month, has been named social agency of record for a significant account yet to be revealed.