CP+B Boulder Names Its Second Managing Director

By Patrick Coffee 

The hits keep coming at Crispin Porter + Bogusky, which brought back former account director Devin Reiter to help run its Boulder headquarters this week.

Unlike last week’s news regarding changes atop the CP+B creative department, this announcement does not involve any departures. Reiter fills a newly-created role as the Boulder office’s second MD.

Crispin first created the managerial position early last year in order to bring about “a more decentralized structure.” The org then picked Danielle Whalen–who had been an EVP/group account director on Fruit of the Loom and Applebee’s–to manage its largest office, where she will remain to work alongside Reiter. The release tells us that the two will “focus on CP+B’s clients, employees, new business, culture and overall management.”


In other managerial news: Carter Nance, who was promoted to the MD position at the same time as Whalen, left CP+B Miami several weeks ago before landing the same role at GSD&M in Austin. Partner and vice chairman Jeff Steinhour currently runs the Miami office.

The release also includes a strategy summary from global CEO Lori Senecal, who writes:

“Each of our 9 offices is run by entrepreneurs who have a passion for building CP+B in their markets. We have small, tight teams of hands-on doers who are in charge of creating the very best work. So when an office becomes too large for one MD to have meaningful personal impact on each and every client business, we need to expand our leadership to deliver this promise.

We now have that in Boulder with Danielle and Devin joining forces. With Devin’s understanding of our unique culture, and his dedication to creativity, innovation and integration across a great breadth of categories and businesses both domestic and global, he is the perfect complement to Danielle and we are thrilled to have him back at CP+B Boulder.”

Reiter first joined CP+B in 2010 and spent nearly four years as VP and group account director at the same office, where he handled the Microsoft, Windows, Bing, AmEx and Gates Foundation accounts.

He began his agency career at Hill Holliday, supervising Verizon and working on new business. Much of his time in the industry has been with the McCann organization, where he started as a VP and moved up to the SVP/group account director position, working once again with Verizon (among several other clients).

The release tells us that “organic growth and recent new business wins” (which may include Infiniti and PayPal) led to the creation of the new role.

In the interest of context, here is a partial list of executives who’ve left the U.S. Crispin organization in recent months:

Crispin has also made several high-profile hires during that period, most prominently Senecal and North American chief strategy officer Eric Zuncic.

In other words, it’s been your standard spring/summer at a major advertising agency.