Cost Cutting Alert: Universal McCann No Longer Has Nortel In Its Grasp

By SuperSpy 

Universal McCann has lost their duties on Nortel, which they’ve held since 2006. U.S. ad spending on the brand is estimated at $10-15M.

A Nortel rep told AgencySpy that: “McCann and Nortel have been successful partners for over two years now, and we continue to work with McCann as we evaluate the right go-forward model for Nortel’s marketing programs in the current business environment.”

Our spies tell us that this really means that McCann will get some projects, here, there and along with a host of other brands in what is considered a cost cutting measure for Nortel. Looks like everyone is just going to continue tightening up the belt.

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