Publicis Groupe multicultural agency Conill has promoted Veronica Elizondo to chief creative officer. She joins the agency’s executive team effective immediately. Elizondo was most recently executive creative director of Conill’s Toyota business and was involved in new business initiatives.
“This is an exciting day for all of us, as Veronica represents what is best in Conill,” said Conill president Carlos Martinez. “Her unrelenting drive, spirit and passion are only exceeded by her boundless creativity and empathy for those around her.”
Martinez continued that Elizondo is taking the creative reins as the agency continues to transform through its “Different Rules” philosophy based on identity and diversity of thought.
Elizondo joined Conill in 2005 as an art director. She has risen at the agency and has amassed experience with numerous brands and categories, including Alaska Airlines, Aflac, Budweiser, Nestlé, T-Mobile and Toyota, among others. Her work has earned accolades at Cannes, D&AD, Clios, One Show, El Sol and the Effies.
Elizondo was just profiled as part of Adweek’s Creative Flavor series, where she said that the Toyota campaign, “Mas Que Un Auto (More Than Cars),” is her proudest work because it celebrated Toyota being the “No. 1 auto brand among Latinos for 10 consecutive years.” The effort resulted in the highest user-generated content in the history of the brand—and went on to earn two Cannes Lions and One Show pencils.
“In today’s world, where culture and self-expression are driving the conversation, creativity is the key ingredient in connecting brands with increasingly diverse audiences,” said Elizondo in a statement. “This is an exciting challenge—and one that I am thankful and honored to have been entrusted with. I look forward to continuing this journey alongside a fantastic group of talented people and clients.”