Creative/production hybrid studio Committee LA released a continuation of its “ItsThatEasy” Super Bowl campaign with a 60-second spot starring Heidi Klum.
Actor Rex Lee returns as Klum’s agent, shooting down her half-baked ideas for business ventures. A disgruntled Klum admits he’s always right, but then comes up with something she knows he’ll approve of. With Wix, she gets the business off the ground with a website before proudly showing it to Lee. The pacing works better here than with the Super Bowl effort, which had to juggle the stories/businesses of multiple football greats in about the same time frame. While the humor may cross the line to the overly goofy at times, it does make a dry subject a bit more memorable and the setup is a good way to display Wix’s capabilities. The cross-channel marketing campaign also includes social media activations and exclusive content for YouTube, Facebook, and Twitter promoting the #ItsThatEasy hashtag.
“When technology gives people the freedom to get creative, the way Wix does, it creates a space where function, beauty and self-expression come together” said Wix chief marketing officer Omer Shai. “Heidi is the perfect person to drive this message home. She’s an entrepreneur who knows the value of a comprehensive solution that lets you stay in charge and effectively grow your business exactly the way you want it.”