Commerce Agency The Stable Acquires E-Commerce Tech Company RichContext

By Erik Oster 

Commerce agency The Stable has acquired RichContext, an e-commerce tech company which made Adweek’s Fastest Growing Agencies list for 2020.

Founded in 2016, RichContext has provided its digital technology solutions to clients including General Mills, Hasbro, Johnson & Johnson, Kimberly-Clark and Nestlé. RichContext also serves as a connected content partner for Walmart, providing content services for product detail page on the company’s website. Last year, RichContext released a dynamic shopping platform called Hyphen, which enables brands a platform to connect display and social media to commerce and utilize data and optimization to manage e-commerce.

“Going to market today requires truly connected efforts between physical and digital channels,” RichContext co-founder Billy Courtney said in a statement. “We have been advancing digital commerce for so many brands leveraging media, technology and data to increase product discovery and maximize conversion across multiple retailers. When we combine those efforts with the existing stack and equity of The Stable, we’re able to offer a total solution that is unmatched in the marketplace.”


The two agencies will begin integrating immediately with the goal of operating completely under The Stable brand by early 2021. Following the integration, the company will employ more than 150 people across offices in Austin, Bentonville, Minneapolis and Seattle.

The acquisition was completed with financial support from private-equity firm Growth Catalyst Partners (GCP). It follows The Stable’s merger earlier this year with Arkansas branding agency Kreative. According to a statement these deals were completed in service of strengthening The Stable’s omnichannel offering and offer support to brands across physical and digital retail.

“As the trend toward online shopping continues to accelerate and social commerce has emerged as a legitimate platform for consumers to discover and buy products, the acquisition of RichContext and its proprietary social commerce technologies will help us quickly become a leading solution for brands that need to penetrate the fast-changing world of e-commerce,” The Stable president Nik Larsen said in a statement.