Top 10 Fastest Growing Solution Providers by Percent Change in Revenue

Adweek’s inaugural rankings of the vendors that adroitly handle the multifarious needs of brands, publishers and agencies

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As the world of marketing changes daily, so too do the solutions companies provide brands, publishers and agencies. Adweek’s inaugural Fastest Growing solution providers continually seek ways to engage consumers, wherever they are. From ad tech to Software as a Service, engagement and shopping platforms to data, these companies continue to drive the industry forward in meaningful, and profitable, ways. Here are the top 10 fastest growing solution providers by percent change in revenue.

(Be sure to check out Adweek’s top 100 Fastest Growing agencies and 10 solution providers for the complete list.)


Cience

  • Growth: 506%
  • Select Clients: Shutterstock, Story Block, Yamaha

Cience is in the business of Software as a Service (SaaS) in the b-to-b space, but places a great premium on its people. The result is a philosophy steeped in what the company calls People-as-a-Service (PaaS). Though the work for brands like Microsoft, Square and Uber is complex and ambitious, transparency—both externally and internally—is a priority. 


S4M

  • Growth: 351%
  • Select Clients: Burberry, HP, Seat

With a proprietary platform used by over 600 brands worldwide, S4M strives to get more customers to stores, car dealerships and restaurants with precision. One particular mobile campaign for Burberry in Milan resulted in a 96% store traffic lift and another for auto brand Seat was well above market average.


Insticator

  • Growth: 339%
  • Select Clients: Ancestry.com, Fox Sports, The Washington Times

In a world where phasing out third-party cookies causes consternation for marketers, Insticator is managing the shift by digging deeper into engagement for publishers. With over 350 million monthly online readers, the company’s internal pivot and its interactive content are designed to give publishers the tools to deeply understand audiences. 


TripleLift

  • Growth: 307%
  • Select Clients: Best Buy, Capital One, P&G

A leading light of independent ad tech, TripleLift is one of the fastest growing companies of its kind in the world, with four consecutive years of over 70% growth. Working across all realms of digital in programmatic, it has expanded since its 2012 founding to span native display, branded content and video, offering more than 14 formats.


RichContext

  • Growth: 276%
  • Select Clients: Conagra, Hasbro, Red Bull

Shopper tech company RichContext moved to quickly address the changing behaviors and needs of consumers as the pandemic took hold. In May, it launched Hyphen, an ecommerce platform that connects shoppers with accurate information in uncertain times. This is in addition to the other retail technology solutions that have driven its growth.


Freestar

  • Growth: 258%
  • Select Clients: Al Jazeera, Essence, Sears/Kmart

Freestar’s success goes beyond its reputation as the most implemented header bidding wrapper among the top 1,000 ad-supported websites. Its growth comes from smart acquisitions and simplified reporting for clients. Successful results are transparent, with a focus on recruiting talent with team values and a dedication to publishers.


Wrapify

  • Growth: 250%
  • Select Clients: 7-Eleven, Alaska Airlines, Zoom

OOH attribution continues to grow in scope and sophistication. Wrapify has found its success by making the platform a critical part of some of the world’s top brands’ marketing mixes. The company also puts its people first, relying on its team to help grow its offerings and giving drivers above-market compensation.


Fooji

  • Growth: 102%
  • Select Clients: Amazon Studios, Netflix, PepsiCo

Brand activation platform Fooji helps brands acquire and engage consumers through giveaways, sweepstakes and promotions. The company is behind some high-profile campaigns, including a Pepsi Super Bowl program, that have raised awareness among brands, further spurring its growth. With a logistics focus as well, Fooji built an infrastructure that gets products into fans’ hands quickly. 

This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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