Colle McVoy has been named lead agency for credi wellness platform Credit Sesame, tasked with directing strategy, creative, brand experience and design to support the company’s expansion plans.
The MDC Partners agency, which recently named a new president, group creative director, and executive director, will help create differentiation in the growing marketplace for the the Bay Area-based fintech company, which had 15 million members and 400,000 digital bank accounts opened as of late last year, according to Yahoo Finance.
“We are well positioned to be the category leader in the financial wellness market, and partners like Colle McVoy will help us accelerate that growth,” Heather Battison, vice president, integrated marketing, Credit Sesame, said in a statement. “Our partnership will elevate our brand to maximize its fullest potential and help us build deeper relationships with our customers.”
“We share Credit Sesame’s passion to help make financial wellness achievable for everyone by ensuring access to smarter services and stronger support,” Colle McVoy president Jessica Henrichs said in a statement. “The company’s unique purpose combined with its advanced technology will help Credit Sesame develop a first-of-its-kind financial wellness platform.”
Colle McVoy and its design agency 10 Thousand Design expect to roll out work for Credit Sesame later this year.
Colle McVoy gained over 12 new clients in the last year, including other companies in the financial sector including Deluxe Corporation, CrossCountry Mortgage and U.S. Bank.