Chrysler’s Brand Guy Doing Same Thing He Did With Fiat

So, Chrysler’s four brands &#151 Chrysler, Jeep, Dodge car and Dodge Ram are now under the control of Fiat’s French brand chief, Olivier Francois, who is pretty well convinced that putting each brand in a different agency’s hands is the way to go. That’s mostly because he did the same thing with Fiat, and it sort of worked, so natch, it will here too. Or will it? Bwa ha ha ha. No seriously, will it?

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