Hollywood is remaking the classic domestic discord drama National Lampoon’s Vacation, and they’ve brought most of the old crew back.*
The newest Infiniti ad, which launches this week to promote the QX60 model for “families needing versatility,” coincides with both the film’s late July release and the transfer of the account to CP+B, which launched its first work for the new client back in April.
The spot faithfully recreates the famous “road flirting” scene from the ’83 original with the help of one Christie Brinkley, who hasn’t aged a day despite spending more than a decade with The Piano Man:
Yes, that’s Rusty all grown up in the lead role.
The ad officially begins running on Thursday, and Infiniti’s Director of Marketing Communications and Media Allyson Witherspoon writes:
“We knew we might have struck an interesting cultural moment but having Christie and Ethan [Embry] involved really elevated the concept given their history with the movie franchise and it was a pleasure to work with them.”
In other Brinkley news, the model/actress thinks Joel’s new wife will make “a wonderful friend” for their daughter (she’s 33; Joel is 66).
Will the remake be any good? Christmas Vacation was not the worst holiday film of 1989.
*Apparently Chevy Chase reprises his old role in the new movie, which we will continue to ignore.
Client: Infiniti Motor Company Ltd.
Campaign Title: QX60
Execution Title: Vacation
Agency: CP+B
VP/Chief Creative Officer: Ralph Watson
VP/Executive Creative Director: Michael Raso
Creative Director: Brian Friedrich
Creative Director: Kevin Watkins
Sr. Art Director: Nuno Teixeira
Sr. Copywriter: Jexy Holman
VP/Director Of Video Production: Kate Hildebrant
VP/Executive Integrated Producer: Deb Drumm
Integrated Producer: Jackie Maloney
Integrated Producer: Autumn Hines
Production Company: Hungry Man
Director: Bryan Buckley
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Director Of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: Matt Lefebvre
Production Supervisor: Steve Ruggieri
Editorial Company & City: NO6LA, Santa Monica
Editor: Chan Hatcher
Sr. Producer: Kendra Desai
Telecine Company & City: The Mill, LA
Executive Producer: Enca Kaul
Producer: Benjamin Sposato
Production Coordinator: Jackson Rogers
Creative Director: Phil Crowe
Shoot Supervisor: Phil Crowe And Simon Brown
2D Lead Artist: John Price
3D Lead Artist: Simon Brown
2D Artists: Jale Parsons, Adam Lambert, Robert Murdock, Tim Robbins, Daniel Lang And Steve Gibbons
3D Artists: Nathaniel Morgan, Ed Boldero, Kenzie Chen, Luis Sanchez,
Martin Rivera, Monique Espinoza And Steven Olson
Matte Painting: Thom Price, Itai Muller And Andy Wheater
Colorist: Adam Scott
Executive Color Producer: Thatcher Peterson
Color Producer: Antonio Hardy
Sound Design: Machine Head
Sound Design: Stephen Dewey / Kip Smedley
Exec Producer: Patty Chow Dewey
Music: JSM Music, Inc
CD/Executive Producer: Joel Simon
Arrangers: Joel Simon, Doug Katsaros, David Wolfert
VO Talent: Adam Driver
VP/Group Account Director: Kate Frazier
Account Director: Liza DeAngelis
Content Manager: Philip Scates
Director Of Product Strategy: John Frazier
Business Affairs: Chris Herrington
Publisher of “Holiday Road”: Kobalt Music Group
NATIONAL LAMPOON’S VACATION and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.