Chobani Indeed Picks Leo Burnett as AOR

Jeez, it took long enough. Nearly three weeks after tipsters first told us that Leo Burnett’s New York office picked up the Chobani account, it’s finally been made official. The recently opened NY office, which is led by CCO Jay Benjamin, MD Tom Flanagan and director of strategy Jumana Abu-Ghazaleh, beat out the likes of Arnold and Grey and picks up the top-selling yogurt brand’s biz from Gotham (example of the NY shop’s work here). Chobani founder/CEO Hamdi Ulukaya says in a statment, “”We chose Leo Burnett New York because they understand the importance of authentic engagement and the necessity to constantly evolve a brand while keeping it true to its roots.”