Now, It’s Goodby’s Turn to Celebrate the Chevy ‘Centennial’

By Kiran Aditham 

Now that we’ve got the whole Mother/Chevy/Goodby confusion out of the way (we hope), here’s the previously mentioned “Centennial” work from GS&P that broke during game one of the World Series last night. The spot, which is called “Then & Now” and was created in conjunction with Park Pictures and director/DP Lance Acord, celebrates the automotive brand that was founded on November 3, 1911 by Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant. While it’s all nice and tender and all, commenters on YouTube are already calling foul, claiming this ad is ripping off the blog, Dear Photograph. Well, at least the “Let’s Do This” Chevy Sonic work that Goodby is also behind is fairly novel. What say you, readers? Credits after the jump.

Agency – Goodby, Silverstein & Partners


Creative Director  – Jeff Goodby & Jamie Barrett

Executive Creative Director – Hunter Hindman

Associate Creative Director – Stefan Copiz

Copywriter– Tyler McKeller

Producer – Conor Duignan

Executive Producer – Hilary Coate

Assistant Producer – Ryan Wilson

Business Affairs Manager – Heidi Killeen

Group Account Director – Todd Grantham

Account Director – Steve Barry

Account Manager – Alexis Contos

Assistant Account Manager – Kevin Manley

Operations Manager – Talya Fisher

Original Concept – Tyler McKeller

Client – Chevrolet

Director of Advertising – Kevin Mayer

Assistant Director of Advertising – Rich Martinek

Asst. National Advertising Manager – Anthony Biondo

Production Company – Park Pictures

Director/DP – Lance Acord

Executive Producer – Mary Ann Marino

Line Producer – Caroline Kousidonis

Editorial Company – Final Cut

Editors – Hal Honisberg

Executive Producer  – Saima Awan

Editorial Producer  – Suzy Ramirez

Post Production/VFX Company – A52

Lead Flame Artist – Stefan Gallot

Executive Producer – Jennifer Sofio Hall

VFX Producer – Heather Johann

Sound design/MIX – LIME

Audio Engineer – Joel Waters