Fresh off Anomaly’s lengthy “The Gentleman’s Wager II” for Johnnie Walker in November, Jude Law is back, starring in CHI&Partners’ new 60-second spot for Lexus entitled “The Life RX.”
Or perhaps “starring” is overstating Law’s role, as he appears only at the beginning and conclusion of the spot. After he hands off the keys to his Lexus RX to a valet the camera switches to first-person as we see the valet drive off for a series of adventures (perhaps inspired by a certain sequence of events in Ferris Buehler’s Day Off). The valet arrives back just in time, and the camera switches back to third-person, with Law giving him a knowing smile as he gets back in his car.
The ad is just the first to feature Law in a new campaign from CHI&Partners for the brand exploring the “Life RX” theme and will include several interactive elements. “I love driving and the escapism that comes with it,” Law said about his involvement with the campaign. “The concept of ‘The Life RX’ was such an interesting one, as it’s true that the right car can give you the keys to an extraordinary experience. The team at Lexus envisioned bringing something to life that was immersive and included everyone on the journey, and this was something I was keen to explore.”