‘Chief Creative Officer’ Title Now Officially Meaningless

By Patrick Coffee 

Of all the things he’s created throughout his career, Nick Cannon is best known for making two kids with Mariah Carey and tolerating the very worst our country has to offer as the host of America’s Got Talent.

You may have heard that he recently got a new job.

So now that Radio Shack can’t afford to make ads anymore, will it just hijack Mr. Cannon’s Instagram account?

The release calls Cannon “a Radio Shack success story” because the Shack folks in his hometown helped him learn to repair a stereo when he was eight, before the company went bankrupt and got acquired. It also lays out his responsibilities:

“He will play an active role in the development of RadioShack-exclusive products as well as helping to further transform the retailer into the must-visit electronics destination, from curating the music selection to performances and events. He will also help the company continue to grow its educational and S.T.E.M (science, technology, engineering and math) initiatives nationwide. He will maintain an office at RadioShack headquarters in Fort Worth, Texas.”

All respect to Nick Cannon, but this sounds like someone wants some earned media. Let’s review other recent creative appointments that raised eyebrows:

  • will.i.am as chief creative officer for 3D Systems
  • Justin Timberlake as creative director of Bud Light
  • Sarah Jessica Parker as CCO AND president at fashion brand Halston
  • Alicia Keys as global creative director for Blackberry

How did all those arrangements work out?

This is obviously not a new topic, but can we agree that the “chief creative officer” and “creative director” titles have lost all meaning in the real world?