Chandelier Creative, Old Navy ‘Double the Gifts!’ with Brownstein, Armissen

By Erik Oster 

Chandelier Creative’s first holiday spot for Old Navy found Carrie Brownstein and Fred Armisen sitting at the kids’ table. Now the pair are back and seem to have dropped the ball on Christmas.

In the spot, Brownstein and Armisen, who double as gender-reversed versions of themselves, forget to get gifts for their niece and nephew. So, while in heated discussion, the pair hops on the Old Navy website and orders something that will arrive by Tuesday. Problem solved, right? The attempts at humor misfire pretty badly here perhaps the bigger problem is the muddled message. Old Navy is a last resort if you’ve forgotten gifts? We imagine what it’s trying to communicate is that the chain has such wide appeal that you can find gifts for anyone, but that really gets lost amidst all the chaos.

Client: Old Navy
Agency: Chandelier Creative
Creative Directors: Richard Christiansen, Lena Kuffner
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Assistant Producer: Camilla Rothenberg

Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Rick Jarjoura
Director of Photography: Phedon Papamicheal


Editorial: Cut + Run
Editor: Jay Nelson
Executive Producer: Carr Schilling

Telecine: Color Collective
Colorists: Alex Bickel, Mike Howell
Executive Producer: Claudia Guevara

Audio Post: Sonic Union
Mixer: Mike Marinelli
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Matthew Loranger