View Post Ad Biz | Agencies | Brands | Campaigns | Social Media Union Delivers Libretto Pizza to Instagram By Erik Oster on Apr. 8, 2014 - 2:41 PM Toronto-based agency photographed every pizza on Toronto hot-spot Pizzeria Libretto’s menu for a new social media campaign via Instagram. With business booming at the Verace Pizza Napoletana (VPN) approved restaurants, ̶ ...
View Post Ad Biz | Agencies | Brands | Campaigns | Social Media | TV DDB New Zealand to Bring Down King Joffrey for SKY TV By Erik Oster on Apr. 3, 2014 - 10:44 AM To stoke viewers’ (already feverish) anticipation for season 4 of international hit Game of Thrones, DDB New Zealand has crafted a unique social media/experiential event for SKY Television’s premium entertainment chann ...
View Post Agencies | Brands | Campaigns | Digital | Social Media Rokkan Takes to Tumblr for TAG Heuer By Erik Oster on Mar. 28, 2014 - 1:05 PM New York digital agency Rokkan has launched “Owners Circle,” described as “a Tumblr dedicated to haute horology lovers” for luxury watch brand TAG Heuer. The launch is timed to kick off the brand’s pr ...
View Post Agencies | Brands | Campaigns | Social Media DigitasLBi SF Launches Taco Bell Breakfast Menu By Erik Oster on Mar. 25, 2014 - 11:01 AM Taco Bell and DigitasLBi San Francisco (their digital AOR) are launching their new breakfast menu (the proper response: “Gross”) with a different kind of social campaign. DigitasLBi and Taco Bell are sending out 1,000 ...
View Post Ad Biz | Agencies | Brands | Campaigns | Social Media | TV 72andSunny Marries X-Men, Bacon for Carl’s Jr./Hardee’s By Erik Oster on Mar. 24, 2014 - 2:25 PM 72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd. The X-Men themed campaign from 72 ...
View Post Agencies | Brands | Digital | Social Media MRY Launches ‘JägerBonds’ App for Jägermeister By Erik Oster on Mar. 24, 2014 - 12:21 PM Speaking of MRY today, the agency has teamed up with Jägermeister to create the new app, “JägerBonds.” The new app “transforms images and videos from multiple users’ social media posts into a video highlight ...
View Post Campaigns | Digital | Politics | Social Media BETC Paris, B-Reel Create ‘Names Not Numbers’ for Médecins du Monde By Erik Oster on Mar. 21, 2014 - 11:58 AM Each year, 300,000 women die from pregnancy-related complications or unsafe abortions. To bring this statistic to life, production company B-Reel conceived and created “Names Not Numbers” for ad agency BETC Paris and ...
View Post Agencies | Brands | Campaigns | Digital | People | Social Media Critical Mass Questions LEAF Owners for Nissan By Erik Oster on Mar. 20, 2014 - 4:15 PM Critical Mass has launched a new digital campaign for Nissan, called “Real Owners. Real Questions.” which celebrates the milestone of 100,000 LEAF electric vehicle sales, making it the best-selling electric vehicle ever. For t ...
View Post Agencies | Brands | Campaigns | Digital | Social Media | Sports | What The?? Leo Burnett Creates Talking Bench for NCAA By Erik Oster on Mar. 20, 2014 - 11:20 AM Leo Burnett collaborated with production company Prettybird/director Billy Rainey on the NCAA’s new campaign promoting the importance of education to young athletes, called “2.3 or Take a Knee.” The campaign intr ...
View Post Brands | Digital | People | Social Media Dollar Shave Club CEO Live-Streams Colonoscopy By Erik Oster on Mar. 19, 2014 - 3:46 PM Dollar Shave Club CEO Michael Dubin has a family history of colon cancer. So when his doctor recommended a colonoscopy, he decided he wanted to live-stream the procedure to help raise awareness about the importance of early screen ...