72andSunny Marries X-Men, Bacon for Carl’s Jr./Hardee’s

By Erik Oster 

72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.

The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the  Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.


In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump.


AGENCY: 72andSunny

Glenn Cole, Chief Creative Officer/Partner

Matt Jarvis, Chief Strategic Officer/Partner

Mick DiMaria, Group Creative Director

Justin Hooper, Group Creative Director

Mark Maziarz, Lead Writer

Anthony Alvarez, Lead Designer

Gabo Curielcha, Designer

Tom Dunlap, Chief Production Officer

Sam Baerwald, Director of Film Production

Molly McFarland, Film Executive Producer

Ann Parker, Senior Film Producer

Jenny Jones, Film Production Coordinator

Matt Johnson, Group Strategy Director

Josh Hughes, Strategist

Michelle McKinney, Consulting Director of Business Affairs

Amy Jacobsen, Group Business Affairs Director

Maggie Pijanowski, Business Affairs Manager

Calli Howard, Business Affairs Coordinator

James Townsend, Group Brand Director

Alexis Varian, Brand Director

Jomo Hendrickson, Brand Manager

Scott Vogelsong, Brand Manager

Zachary Hill, Brand Coordinator

Emily Hodkins, Communications Manager


Client: CKE- Carl Karcher Enterprises

Andy Puzder, Chief Executive Officer

Brad Haley, Chief Marketing Officer

Brandon LaChance, Director of Advertising

Melissa Robinson, SVP Corporate Communications

Kathleen Bush, Director of Public Relations

Bruce Frazer, SVP, Product Marketing

Steve Lemley, VP, Field Marketing, Media & Merch.



EVP Creative Content/Theatrical Marketing: Alison Temple

SVP, Marketing Partnerships & Promotions: Zachary Eller

Director, Marketing Partnerships & Promotions: Jamie Robinson

SVP, Visual Effects: Todd Isroelit

VP, Creative Content: Michael Perman


Production Company: RSA Films INC.

President: Jules Daly

Director: Justin Hooper

VP/Executive Producer: Marjie Abrahams

Line Producer: Josh Porter

Head of Production: Elicia Laport

Sales Representative: Holly Ross


Editorial: Beast

Editor: Paul Norling

Assistant Editor: Ryan Dahlman

Executive Producer: Jerry Sukys

Producer: Adrienne Tararin


VFX Supervisor: Kathy Siegel


Mystique VFX: Digital Domain

Commercial President: Rich Flier

EP/Head of Production: Scott Gemmell

Senior Commercials Producer: Tiffani Manabat

VFX Producer: Erika McKee

VFX Supervisor: Richard Morton


Telecine: CO3

Colorist: Mike Pethel

Producer: Matt Moran


Online: Brickyard VFX

Lead VFX Artist: George Fitz

VFX Artists: Patrick Poulatian, Mandy Sorenson, Chris Sonia

Rotoscoping: Nick Murillo

Producer: Diana Young


Sound Design/Mix: ON Music & Sound

Mixer: Chris Winston


Music: Hitlist

Composer: Jim Weber

Producer: Christy Van House