Carrefour has hired the group sans review to handle its advertising. According to Adweek: “…Publicis plans to form “an ad-hoc agency that will be totally dedicated to this account.” It’s Enfatico reborn with a $1 billion value. Really? One billion? Where do they get these figures?
In any case, everyone wants their own Enfatico even as the whole shebang crashes and burns. Still, Carrefour is basically like a Kmart. It doesn’t need anything creative, so the odds of them messing up the brand and creating nasty, dysfunctional headlines are pretty small.
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