Carmichael Lynch Tells Tales of Dogs and Grandfathers to Promote the Subaru Crosstrek

In its latest for Subaru, Carmichael Lynch launched a pair of spots promoting the 2018 Subaru Crosstrek, directed by Lance Accord.

The ads utilize the brand’s trademark strain of sentimentality while exploring relationships between a young couple and a dog, and a surfer meeting up with his grandfather.

“Forever Young,” features a young surfer meeting up with his grandfather, both of whom drive Subarus, of course. The spot opens on the grandfather getting up before dawn to set out in his old Subaru, making his way through the countryside. It then transitions to the grandson, who drives the Subaru Crosstrek and sets off from the city for a morning surfing trip. While the grandfather claims he’s going fishing, he actually has alternative plans.

The spot ends with the line “The best things in life keep going, that’s why I got a Subaru, too” supported by the claim that 98 percent of Subarus sold in the past decade are still on the road, followed by the tagline, “Love is out there, find it in a Subaru Crosstrek.”

“Welcome to the Pack,” also positions the Crosstrek as the Subaru for the younger crowd. In this case, the spot tells the story of a young couple going on a road trip, along with the young woman’s dog Butch. Butch, it seems, is not instantly taken with her significant other, but he’s eventually able to win him over.

Both spots make their broadcast debuts today as part of a larger campaign that also includes online pre-roll and other digital elements.

Credits:
TITLE: Forever Young

CLIENT: Subaru of America
Sr. Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Advertising Production Specialist – Digital: Kirsten Anderson
AGENCY:

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director/Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams/Adam Craw/ Erin Zunich
Product Information Supervisor: Robert Ar
Project Manager: Kelsey Doherty

PRODUCTION:
Production Company: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Brobroff
Producer / Executive Producer: Caroline Kousidonis

POST PRODUCTION:
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Josh Sasson
Executive Producer: Marlo Baird
Producer: Brandee Probasco
VFX House / Online Artist(s): Volt Studios, Steve Medin
On-Line Editor: Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus MCall
Audio Mix: SisterBoss, Carl White
Sound Design: SisterBoss, Carl White
Post Production Audio Producer: Annie Sparrows

MUSIC:
“Rolling Sea” (Vetiver)
Performed by: Vetiver
Written by: Andrew Ross Cabic
Music Supervisor: Walker

TITLE: Welcome to the Pack

“Alone” (Trampled by Turtles)
Performed by: Trampled by Turtles
Written by: Erik Berry, David Carroll, Timothy Saxhaug, David Simonett, Ryan Young
Music Supervisor: Walker