So, we’ve finally established that video gamers are not fringe dorks who spend all their time hanging out in mom’s (fictional) basement covering themselves with cheeto dust.
For example, your blogger’s brother is an optical surgeon who fucking loves to play Destiny 2. We still don’t get it, but more power to him.
Anyway, BBH New York’s new Playstation ad, which launched today, shows us that maybe all those virtual leadership skills you learn while avoiding the real world can help land a sweet new job.
The end kind of left us hanging, but we have to assume this late-20s dweeb got the gig, even though he didn’t follow up by going to the bar and taking shots with his new boss like the dude in yesterday’s FCB West Dockers ad.
This is all part of the gaming giant’s Greatness Awaits pre-holiday campaign, because now is the perfect time to upgrade to the PS4…
CREDITS
CLIENT: Playstation
Eric Lempel, SVP, Global Marketing and Network Operations, Store Operations
Mary Yee, VP PlayStation Brand Marketing
Eric Lachter, Director Brand Marketing
Alex Gomez, Brand Manager
Dianne Segovia, Associate Marketing Manager
Renée M. Holt, Manager, Agency Partnerships
AGENCY: BBH New York
Gerard Caputo – Chief Creative Officer
Daniel Bonder – Group Creative Director
Dave Brown – Group Creative Director
Hugo Bierschenk – Creative Director
Dean Woodhouse – Creative Director
Bruno Franchino – Art Director
Hora Sormani – Copywriter
Kate Morrison – Head of Production
Sam Kilbreth – Executive Producer
Breck Henson – Director of Business Affairs
Kendra Schaaf – Account Director
Johnny Skwirut – Account Manager
Kendra Salvatore – Head of Strategy
Kelly Bignell-Asedo – UX Director
Alex Beerden – Strategist
Dylan Fauss – Strategist
Zack Green – Communications Planner
PRODUCTION:
PRODUCTION COMPANY: Epoch Films
DIRECTORS: Matthew Swanson
DOP: Larkin Seiple
EXECUTIVE PRODUCER: Melissa Culligan
LINE PRODUCER: Eric Sedorovitz
EDIT COMPANY: Mackcut
EDITOR: Ryan Steele
VFX/Color: The Mill NY
MIX: Brian Goodheart, Sonic Union
MUSIC: JSM
ADDITIONAL CREDITS:
Slaughterhouse Editor: Jim Schwartz
Slaughterhouse Producer: Maggie Miller