Carmichael Lynch Strolls Down ‘Memory Lane’ for Subaru

By Erik Oster 

For its latest campaign for Subaru, promoting the 2015 Outback, agency-of-record Carmichael Lynch teamed up with director Lance Acord (best known for his cinematography on films such as Being John Malkovich, Adaptation, and Lost In Translation) and production company Park Pictures for a couple of 60-second spots emphasizing that the Outback can “go anywhere.”

In “Memory Lane,” a family picks up a hippie grandmother for a road trip to Woodstock. The grandmother imparts some questionable teachings on her granddaughter and finds the spot where she met her grandfather, in a cute moment that also shows the Outback’s off-road capabilities.


“Bison” also features a road trip, as a father attempts to wow his tween son with major American landmarks. The bratty son is unimpressed with Redwoods and The Grand Canyon, more interested in his smart phone than anything outside the car, but the father does eventually get through to him, followed by the voiceover, “There’s nothing I can’t reach in my Subaru.”

Both spots are impressively shot (which shouldn’t come as a surprise, given the director) while delivering their message in a way that should appeal to parents (always a target demographic for Subaru). And if they cross the line into cheesiness, it’s in a way that fits the brand well.


CLIENT: Subaru of America

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Exec Creative Director: Randy Hughes

Associate Creative Director, Writer: Conn Newton

Associate Creative Director, Art Director: Michael Rogers

Head of Production: Joe Grundhoefer

Senior Exec Content Producer: Brynn Hausmann

Director of Business Affairs: Vicki Oachs

Account Service Team: Brad Williams, Krista Kelly, Sarah Larsen


Production Company: Park Pictures

Director: Lance Acord

Executive Producer: MaryAnn Marino

Executive Producer: Jackie Kelman Bisbee
Line Producer: Pat Frazier

Director of Photography: Lance Acord


Edit House: Final Cut

Editor: Eric Zumbrunnen

Assistant Editor: Scott Butzer

Post House: Volt Studios

Online Artist: Steve Medin

Assistant: Sarah Thomas

Telecine: Company 3, Sean Coleman

Audio Mix: BWN Music, Carl White

Sound Design: BWN Music, Carl White

“Memory Lane”


Artist: The Bones of J.R. Jones

Track: “Hearts Racing”

Composer: Jonathon Linaberry

Music Supervisor: Jonathan Hecht, Venn Arts


On-camera talent: Pat Caldwell, Rita Obermeyer, Chloe Bleu, Scott Rinker

Voiceover Talent: Justin Beere, Scott Rinker 




Music House: Singing Serpent

Track: “Morocco Begins”

Composer: Jason Begin

Producer: Glen Galloway


On-camera talent: Paul Bartholomew, Tommy O’Keefe

Voiceover Talent: Justin Beere, Paul Bartholomew