Carmichael Lynch Hires Lachlan Badenoch as Chief Strategy Officer

By Erik Oster 

This week, Minneapolis’ Carmichael Lynch announced that it has hired industry veteran Lachlan Badenoch as chief strategy officer.

“Lachlan has a proven, global track record of doing groundbreaking work and inspiring teams on all sides of the business,” Carmichael Lynch president Marcus Fischer said in a statement. “He is an exciting addition to our leadership team, and we’re thrilled to have him bring his depth and breadth of experience to Carmichael Lynch.”

Badenoch joins Carmichael Lynch from an.torc, an independent consultancy he founded after leaving strategy agency Zeus Jones, where he spent nearly five years as a senior strategist, working with clients such as Nestle, GMI, Purina. Prior to Zeus Jones he spent four years as group planning director for Publicis Worldwide, based out of Paris and London. That followed four years as a planning director with Fallon Worldwide, working with such clients as BMW, Brawny and Purina and four and a half as a strategic planner with Leo Burnett London prior, working with brand such as McDonald’s, Nintendo, Kellogg’s and Heinz.


Over the past year, CL has made a series of high profile changes including the hires of chief creative officer Marty Senn and GCD Josh Leutz of The Martin Agency, a winning pitch for Truvia, the promotion of Senn and PR president Julie Batliner to managing partner, and the rebranding of PR division Spong as Carmichael Lynch Relate after the late 2015 departure of founder Doug Spong.

“The opportunity for brands today necessitates not just integrated thinking, but the ability to execute truly interdependent actions and ideas that aren’t bound by traditional definitions – they must span business decisions and marketing touch-points,” said Lachlan regarding his new position.  “I’m proud to be able to join a team where we have world class analytics, strategic thinking, creative, media and PR capabilities all organized as one interdependent team, under one roof. That means we can not only help identify the right thing to do for our clients’ businesses, but actually help them do it brilliantly.”