Carmichael Lynch has another new spot for Subaru, following the release of a campaign promoting the Subaru Outback just last week.
This time around, Carmichael Lynch has crafted a spot for the Subaru Legacy. In the 30-second ad, a teenage boy is distracted by girl-minded daydreams when the Legacy’s obstacle-detection technology comes to the rescue. While his daydreams are squeaky clean compared to what actual teenage boys fantasize about, it’s still a relatively realistic scenario which makes a lot of sense as an approach for a family car, whose customers are likely to have to lend to their adolescent kid at some point. So while there’s not enough truth here for a full laugh, there’s more than enough to effectively make a point about the Legacy’s safety.
Credits:
AGENCY:
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Senior Writer: William Bloomfield
Art Director/ACD: Brad Harrison
Art Director: Teela Shandess
Director of Integrated Production: Joe Grundhoefer
Senior Executive Integrated Producer: Brynn Hausmann
Senior Content Producer: Tara DiNicola
Director of Business Affairs: Vicki Oachs
Account Service Team: Brad Williams/Krista Kelly/Kate Moret
Senior Project Manager: Jane Williams-Petersen
PRODUCTION:
Production Company: O Positive Films
Director: Jonathan Klein
Executive Producer: Ralph Laucella
Producer: Marc Grill
Head of Production: Devon Clark
Director of Photography: Chris Soos
POST PRODUCTION:
Edit House: Hutchco Technologies
Editor: Jim Hutchins
Assistant Editor: Patrick OLeary
Online Artist(s): Drive Thru/Derek Johnson
Telecine: Company 3/Sean Coleman
Graphics: Brand New School
Audio Mix: BWN/Carl White
Sound Design: BWN/Carl White
MUSIC:
Track: “Waltz” by Barking Owl
Sting Distracted
Composers: Malte Hagemeister & Kristian Nord
Publishers: Defend Music & Edition Kristian Nord / Sony / ATV Music Publishing