Carmichael Lynch Gets ‘Distracted’ for Subaru

By Erik Oster 

Carmichael Lynch has another new spot for Subaru, following the release of a campaign promoting the Subaru Outback just last week.

This time around, Carmichael Lynch has crafted a spot for the Subaru Legacy. In the 30-second ad, a teenage boy is distracted by girl-minded daydreams when the Legacy’s obstacle-detection technology comes to the rescue. While his daydreams are squeaky clean compared to what actual teenage boys fantasize about, it’s still a relatively realistic scenario which makes a lot of sense as an approach for a family car, whose customers are likely to have to lend to their adolescent kid at some point. So while there’s not enough truth here for a full laugh, there’s more than enough to effectively make a point about the Legacy’s safety.




Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Exec Creative Director: Randy Hughes

Senior Writer: William Bloomfield

Art Director/ACD: Brad Harrison

Art Director: Teela Shandess

Director of Integrated Production: Joe Grundhoefer

Senior Executive Integrated Producer: Brynn Hausmann

Senior Content Producer: Tara DiNicola

Director of Business Affairs: Vicki Oachs

Account Service Team: Brad Williams/Krista Kelly/Kate Moret

Senior Project Manager: Jane Williams-Petersen


Production Company: O Positive Films

Director: Jonathan Klein

Executive Producer: Ralph Laucella

Producer: Marc Grill

Head of Production: Devon Clark

Director of Photography: Chris Soos


Edit House: Hutchco Technologies

Editor: Jim Hutchins

Assistant Editor: Patrick OLeary

Online Artist(s): Drive Thru/Derek Johnson

Telecine: Company 3/Sean Coleman

Graphics: Brand New School

Audio Mix: BWN/Carl White

Sound Design: BWN/Carl White


Track: “Waltz” by Barking Owl

Sting Distracted

Composers: Malte Hagemeister & Kristian Nord

Publishers: Defend Music & Edition Kristian Nord / Sony / ATV Music Publishing