Publicis, Italy has a new spot for Nokia which seeks to “Stop the Violence” of cut selfies.
The clever spot shows a series of badly cut selfies, followed by the message, “Every day thousands of people are victims of cut selfies. Stop the violence.” This is followed by the tagline, “Share life uncut,” which has some unfortunate (and unintentional) implications. That it becomes kind of hard to watch the procession of badly shot selfies only serves to underscore the spot’s message. That said, the pacing and editing seem pretty spot-on.
Advertising Agency: Publicis, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Associate Creative Director / Copywriter: Michele Picci
Creative supervisor / Art director: Marco Viganò
Producer: Isabella Guazzone
International Account Directors: David Pagnoni, Lorenza Montorfano
Account executive: Maria Elena Gaglianese
Strategic Planner: Mattia Bellomo
Production Company: Bedeschi Film
Executive producer: Federico Salvi
Director: Claudio Gallinella
Editor: Fabrizio Squeo