Campbell Mithun to Wrangle 2014 Interns via Musk’s ‘Market the Hyperloop’ Challenge

By Erik Oster 


Minneapolis agency Campbell Mithun has decided to find the 2014 version of its “Lucky Thirteen” summer interns by challenging prospective applicants to “Market the Hyperloop.”

The Hyperloop is “a futuristic transportation concept unveiled by Elon Musk in August 2013.” Elon Musk’s idea is for a subsonic transportation system that operates at a lower cost than high speed rail. Applicants will market Musk’s proposal to an audience of their choice: such as investors, engineers, consumers, and the business sector. They will then submit their idea, plus a  “Why my ‘Market the Hyperloop’ idea will work” letter to pitch their concept.


“More and more, our agency teams tackle client business challenges with a mix of creativity and marketing science,” says Debbie Fischer, director of human resources at Campbell Mithun. “It’s no accident that this Hyperloop application process requires those skills.”

The latest in Campbell Mithun’s annual internship search, which now involves the PayPal inventor/head of Tesla Motors, is a really intriguing concept, stepping of the game a bit from last year’s Twinkie challenge. Applicants could do their part to ““help bring Hyperloop from an idea to a reality” while demonstrating skills that could land them a full-time agency position. The application process was strategically designed to launch today, Jan. 13, and will run until Feb. 13. Applicants, who “must be a college student with a graduation date between fall 2013 and summer 2015” need to submit the following to be considered for the position:

  • URL address for the Market the Hyperloop recommendation (presented via blog, YouTube, SlideShare, Prezi, etc. – wherever it lives on the Internet)
  • A “Why my ‘Market the Hyperloop’ idea will work” short letter to pitch the idea
  • Resume

Finalists will be invited for an in-person or Skype interview, with the final selections announced in mid-March (we’re guessing around the 13th). If you’re interested in applying, you can learn more about the process here.