Budweiser Unveils Anomaly’s ‘Puppy Love’ Sequel, ‘Lost Dog’

By Erik Oster 

Budweiser has unveiled its much-anticipated “Lost Dog” ad from Anomaly, a sequel to last year’s immensely popular “Puppy Love” (itself something of a follow-up to 2013’s “Brotherhood”).

The 60-second spot delivers much of the same puppy-fueled cuteness as its predecessor. In “Lost Dog” the puppy from “Puppy Love” gets lost after jumping into the back of a truck. His owner —  the horse trainer from “Puppy Love” and “Brotherhood,” played by actor Don Jeanes — puts up signs all over town and the Clydesdales seem distraught. When the dog finds his way back home, he also finds himself in danger, but the Clydesdales (of course) come to the rescue.

While it may not have the same impact as its predecessor, “Lost Dog” is sure to be a crowd-pleaser all the same. It’s well shot by director Jake Scott, who was also behind last year’s effort, and delivers a heart-tugging (if a bit contrived) narrative. The musical choice — a downtempo and melancholy cover of The Proclaimers’ “I’m Gonna Be (500 Miles)” by Sleeping At Last — is an odd one, but somehow it works. And did we mention cute puppies interacting with horses? According to Budweiser, eight puppies were used for the filming of the ad, all 11-12 ½ weeks old when “Lost Dog” was filmed in early December.

Client: Anheuser-Busch

Agency: Anomaly
Production Company: RSA
Director: Jake Scott
Editorial Company: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Alejandro Villagran
Executive Producer: Lauren Hertzberg
Senior Producer: Melanie Klein