Butler, Shine, Stern + Partners… they’ve been on a bit of a winning streak as of a late. They won Take Care Health – a new in-store health care services unit of Walgreen, which we reported on in March. As well, they recently won the global launch for the MINI Clubman.
Now, the agency has won Columbia Sportswear in a review, which was previously held for 30 years by Borders Perrin Norrander.
“During a thorough agency review process covering several months, BSSP clearly demonstrated their global, creative capabilities,” said Dan Hanson, vice president of marketing at Columbia Sportswear. “The early success of our Omni-Shade launch points out the benefits of evolving our ability to execute integrated global communications strategies in support of future concepts and initiatives. We welcome BSSP as a new member of the Columbia team and look forward to their strategic contributions in strengthening Columbia’s emotional connections with consumers and increasing demand for our innovative products.”