Western Union has put its new global brand campaign up for pitch, shortlisting proposals from three contenders: McCann Erickson India, Leo Burnett Chicago and Publicis Hong Kong.
The financial services and communications giant currently has no global creative AOR relationship, but works with different creative agencies in different regions (Publicis in Hong Kong, Leo Burnett in the UK & USA, Profero in the digital realm, etc.).
Following presentations in Denver in this month, the company is now testing the three agenciesâ€™ creative in various global markets.
They’ll apparently make their decision by the end of May.