Independent marketing agency Brunner has been named strategic and creative agency of record for Church’s Texas Chicken, a large, quick-service chicken restaurant chain. This collaboration looks to elevate the Church’s Texas Chicken brand and strengthen its community connections to drive growth.
“We are thrilled to be working with Church’s Texas Chicken as their Agency of Record,” said Jeff Maggs, managing partner at Brunner in a statement. “Our team is passionate about collaborating with brands that have a rich history and a strong commitment to delivering exceptional experiences. We look forward to leveraging our strategic capabilities to drive impactful results for Church’s Texas Chicken.”
As the AOR, Brunner will utilize its suite of services, including strategic planning, creative development, social marketing, digital marketing and analytics to develop integrated marketing campaigns that resonate with Church’s Texas Chicken’s diverse target audiences.
“We are excited to join forces with Brunner as we embrace a future as bold as our flavor,” said Natalia Franco, executive vice president and chief marketing officer at Church’s Texas Chicken in a statement. “Their proven expertise in the marketing landscape and deep understanding of our industry will undoubtedly help us amplify our brand and engage with our loyal customers in new strategic and meaningful ways.”
Church’s Texas Chicken, known for its hand-battered fried chicken and Honey-Butter Biscuits, has been open since 1952. The chain has over 1,500 locations in 25 countries and international territories, including over 800 restaurants in the U.S.