Brits: Celebvertising Means Agency Ran Out of Ideas

By Matt Van Hoven 

Oh how we love the English. What other group of people can so effectively insult something while at the same time sound as though they’re lauding it? Check out this video (which wasn’t embeddable) from the BBC programme ‘Working Lunch’, during which author and advertising expert Hamish Pringle talks about celebrity endorsements in advertising.

Our favorite part in this minutes long clip is when one of the show’s hosts says inquisitively, aren’t celebrity endorsements a sign that the ad agency has run out of ideas? Pringle says yes, but very coolly notes that when the message is delivered successfully and sales increase, it doesn’t really matter.

Still, can’t help but love how the host takes celebvertising down a few pegs.

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