Boutique Call: Good Girls

By Kiran Aditham 

Ah yes, it’s been quite a while since our last Boutique Call, so nothing like a Friday to dust off the old category. Your latest new shop to open up is Good Girls, which consists of ex-BBH and StrawberryFrog creatives. Founded by Holly Lynch, who serves as CEO, the Tribeca-based outfit officially opened its doors today and dubs itself “a branding/advertising company with a niche in working with entrepreneurial women.”

Here’s Good Girls four-step brand-building process:

•       In-Take Phase – Each project begins with an in-take session, during which The Good Girls works with each client company to construct a dedicated team that will bring their brand to life
•       Workshop Phase – An action-based brand-creation workshop to develop an initial brand brief and identify the company’s communications objectives and technology requirements
•       Brand-Concept Phase – The creation of the brand concept or prototype, and an initial business and marketing plan focused on the long-term engagement of customers with the brand
•       Brand-to-Market Phase – Drawing on a team of independent partners who can best bring the concept to life, The Good Girls provides a full suite of creative and production services focusing on digital execution and in-market success-measurement and analytics tools


Other Good Girls staffers include chief creative Raanan Gabriel, who arrives from MRM Worldwide, where he served as VP, director of digital creative production. Joining Lynch and Gabriel is BBH/KBS+P/Euro RSCG alum Alexa Knight, whose title is director of strategic development, and creative Shawna Laken, a Strawberry Frog and Saatchi & Saatchi alum.

The full Good Girls site looks like it has some time to launch but you can find out some info here.