Some of you scoffed when word broke that the University of Colorado at Boulder and Crispin Porter + Bogusky launched Boulder Digital Works, the creative school that kids today are undoubtedly calling the CP+B Factory Farm. The school’s first crop of students have begun their year-long education, and after 10 weeks, they’ve learned some stuff. Cue convenient montage-y video (below).
Though the clip was probably intended to rouse the interest of the actively creative feels a bit like a community college infomercial. Get past that part though and there’s a takeaway on what the 12 students, ages 22-28, have been learning: human-centered design (a theory that, so you know it’s real.
“You’re considering the user, the environment that they’re using it in, how they’re using it,” says Nick Williams, who speaks in the video. But “it” is we still aren’t sure. Probably advertising.
The ten-minute clip is more than you’re going to want, but it’s worth taking a look if you’re into promotional videos. Or reaffirming yourself about the decision to apply next year. Each student has a blog, here.
Lest you’d forgotten, the list of participants in BDW includes: MDC Partners, Hyper Island, Microsoft, Society of Digital Agencies (SoDA), Modernista!, Lynda, Emma Mail and Ruckus Wireless.