Blind Item: Which Agency is Being Replaced to “take attention off of [the client] and…”?

By Matt Van Hoven 

There are pitches and then there are business maneuvers made in the name of public relations. In this case, a major agency might be dumped, according to a source, to inject the news cycle with some “other news.”

The best part of this rumor: we hear that the offending client might have written something to this affect in the brief they gave to the consultancy in charge of finding new ad-talent. We hear the full quote goes something like this (if it indeed exists): “[Client] wants change for change’s sake, to take attention off of us and make it look like we are doing something proactive.”

That’s one way to get it done. But did it really happen?


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