Blammo, Orville Redenbacher Keep TV Marathon Going

By Erik Oster 

Blammo launched a new 30-second spot for Orville Redenbacher’s Popcorn Chips, entitled “The Revival.”

The Toronto-based agency’s spot opens on a fantasy scene reminiscent of a certain popular HBO series. “Just go, go on without me,” a man says as swords clash in the background. “We’re almost at the end, it’s just a little bit further,” replies a woman with long hair. Then she breaks off a piece of Orville Redenbacher’s Popcorn Chips and puts it in his mouth to revive him. As the scene transforms to a couch, with the fantasy action on the screen in the background, the man asks if they have any more and seems ready to continue binge watching.

The approach is hardly new for the category, calling to mind this Act II campaign from last year and any number of ads employing the “transported into the action” trope. Still, the execution is handled well enough, with the timing of the jump to the couch particularly on, and Blammo goes a little further into the binge-watching aspect. Viewers who have gone through their own marathons can probably relate to the viewing fatigue of the guy in “The Revival” and the need for snacks during such an endeavor is a real one.



Advertising Agency: Blammo Worldwide, Toronto, Canada
Creative Director: Alan Gee
Art Director: Yan Snajdr
Copywriter: Tom Mednick
Account Director: Nicole Brown
Account Supervisor: Keiko Voss
Producer: Rosanna Tanti
Production Company: Soft Citizen
Director: Christopher Hutsul
Editing House: Saints Editorial
Editor: Brian Williams
Assistant Editor: Andrew Osborne
Post Production: The Vanity
Visual Effects Supervisor: Sean Cochrane
Audio House: TA2
Audio Director: Drew Frohmann