Bill Bruce Does Exactly What We Told You He Would

By Matt Van Hoven 

Creativity has a nice little interview with Bill Bruce, BBDO NY’s Chairman and CCO, who is leaving the agency for a directing job at RSA. In it Bruce explains that he’s been thinking about changing tracks for awhile. There are no plans to replace him, the agency confirmed, again, this morning. You see, we told you all of this in late February.

BBDO is now the third major agency in the United States (are we missing any?) to be operating without a CCO. First it was DDB Chicago and Paul Tilley, then JWT’s Ty Montague split to form a new shop, and now Bruce. He’s not out just yet and Montague isn’t leaving until mid-June.

BBDO is a bit unlike the others in that David Lubars is, as one source put it, the de facto CCO. JWT and DDB on the other hand aren’t as well endowed &#151 which puts them in a perfect position to do great things, if, if, if.


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