As peculiar as this Burger King promotion may seem, as a horror fan, it’s inviting to know that even the most dastardly onscreen villains have to take a break to satisfy their appetites after a night of slaughter. Someone in Dubai must be a slasher film enthusiast as local agency Tonic has concocted this devilish print/outdoor effort, which features the likes of Chucky, Freddy, Jason and that Scream killer hitting up BK. Tonic tells I Believe in Advertising, “We were asked to communicate that Burger King stays open until the wee hours of the morning. [Art director] Thomas [Derouault] and [copywriter] Kris [Richardson] came up with the following campaign showing the villains of the night that we know all to[o] well, enjoying their favourite meal after a umm night out.”
According to the site, the ads were shot in Dubai and South Africa by Ben Dauchez and retouched by Derouault himself. More images from the campaign are after the jump.
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