Big Spaceship Names Rob Thorsen as Its First President

By Erik Oster 

Brooklyn-based Big Spaceship promoted former managing director Rob Thorsen to the role of president, the first to hold the title in the agency’s sixteen-year history. In the new role, Thorsen will continue managing the day-to-day operations of the agency while also focusing on growth. 

Big Spaceship CEO CEO Michael Lebowitz told Adweek that he hadn’t intended on creating the president role, but that Thorsen was already fulfilling all duties of a president anyway. “Rob was really performing at a level of service to the company and had ingrained himself even more deeply than I could have asked for in the high-level functioning of the company,” he said.

Thorsen has served as managing director for Big Spaceship since July of 2013, leading the integration of the agency’s data and analytics practice while serving in the role. Prior to joining the agency he served as executive client partner with MRY for a year and a half. That followed over four and a half years as executive vice president, senior director with BBDO New York and two and half as senior strategist, global business director for Mother New York and London. He also spent time five years as an account director with BBH New York and a year as an account executive with kbs+. Over the course of his career, he has worked with clients including A-B InBev, Axe, Best Buy, Strabucks and Hyatt.


“The output of the agency is always going to continue to evolve and the nature of the challenges that we are trying to resolve will evolve, but ultimately it’s still the same job. It’s about finding and bringing together the right people, to find the right solutions, to get to the right outcomes,” added Thorsen.