BBH New York Names Head of Talent

By Patrick Coffee 

Following the announcement of big changes in the creative department at BBH New York comes another one: a newly created role dedicated to recruiting and managing all of that invaluable talent.

Armando Turco assumed the Head of Talent position in January, and we got the news this afternoon. He’s been in accounts and management for nearly fifteen years, beginning his career at Bozell before working on Absolut, Coca-Cola and more as a VP at McCann. He joined BBH in 2007, and since since then he’s worked on accounts including Playstation, AXE, Bailey’s, and Miller Lite.

The press release positions the move as a way to focus on creative assets at a time when “most agencies have reduced their investment in talent and leader development.” A BBH spokesperson tells us that the new role is part of an effort to “put people at the center of the business” in the interest of “[assembling] teams of people around a business goal and [setting] the conditions for them to create the best work possible.”

BBH’s January announcement included several promotions and one major departure (Chairman Emma Cookson) but no new hires; Turco’s appointment leads us to expect additional movement within the BBH New York creative department despite the loss of the Johnnie Walker account in December.

Turco reports directly to BBH North America CEO Pat Lafferty; Global Business Director Torrey La Grange has assumed his old position.